28 Liberty: Downtown Tower obtains a Symbolic New Name
When One Chase Manhattan Plaza unlocked in 1961, bank executive David Rockefeller imagined it as an iconic edifice to reinstate lower Manhattan as the center of New York City’s financial center. The wall Street Journal has published.
Now, the building’s new Chinese proprietor’s hope to move the landmark tower as the neighborhood carries on its rebirth after the double blow of the Sept. 11, 2001, terrorist attacks and the economic downturn.
Their first step is emblematic: rechristening the building as 28 Liberty.
The name is a jiggle to the street on which the building situated, the Statue of Liberty in the distance and the good fortune that, according to Chinese tradition, is bound up in the number 8.
“We want to make this building as competitive as possible in the new downtown area,” said Bo Wei, chief representative of Fosun in the U.S. and vice president of Fosun Property Holdings, the company’s real estate arm.
The company also hopes to expand the tower’s retail space to about 200,000 square feet by converting more than 150,000 square feet of space in the building.
It is expected that this building has played such a role in maintaining the significance of New York’s business community [downtown].